Siam Piwat Introduces World-Class Festive Experience in

Siam Piwat Introduces World-Class Festive Experience in
“Siam The Great Celebration” Campaign
Synergy of Siam Paragon, Siam Center, and Siam Discovery

• Siam Piwat Co., Ltd. invested 400 million baht in “Siam The Great Celebration” campaign, with daily activities until January 2018, to attract both Thai and international tourists.
• Siam Paragon celebrates its 12 years of success with “Siam Paragon 12th Anniversary The 12 Glorious Years”, launching “Christmas in The Wizarding World” for the first time in Thailand.
• Siam Discovery inspires the customers to shop in style and offers personalized gifts in “Siam Discovery New World New You” campaign.
• Siam Center sparks the ideas with “Siam Center Idea Avenue presents Happy Go Witty” event that invites Thai heartthrobs who are also well loved abroad to be influencers, who will attract international tourists.

Siam Piwat Co., Ltd., owner and operator of Siam Paragon, Siam Center, and Siam Discovery, spent 400-million-baht marketing budget on “Siam The Great Celebration” campaign to celebrate the season of joy today till January 15, 2018. Three shopping centers, deemed as the leading shopping destination in the heart of Bangkok, synergize with one another to offer a wide array of must-sees and must-haves, ranging from the first world-class event in Thailand, a series of great entertainment, and irresistible promotion.

Mayuree Chaipromprasith, Senior Executive Vice President of Siam Piwat Co., Ltd., said, “For retail business, the holiday marketing campaign is the most crucial campaign at year end. During this high season, all shopping centers come up with activities to boost shopping sentiments and attract both Thai and international shoppers. To be the top shopping destination on consumer’s mind, One Siam, consisting of Siam Paragon, Siam Center, and Siam Discovery, holds “Siam The Great Celebration” campaign today till January 15, 2018. It not only provides exclusive products and service combined with irresistible promotion, but also introduces the world-class event that has never been held before in Thailand. At One Siam, customers can always find something for their lifestyle, which makes the shopping complex a perfect place for New Year celebration. I am therefore confident that it will be the must-attend event of the year, well received by target customers who will enjoy must-have, must-shop, and must-dine under one roof.”

The grand celebration of “Siam Paragon The 12 Glorious Year”
To celebrate the 12th year of great success, Siam Paragon hosts Siam Paragon 12th Anniversary The 12 Glorious Years on December 12, 2017. This event reflects the success story of Siam Paragon throughout 12 years of operation. To thank the customers for their continued support, the shopping center hosts a gala dinner presenting 12 luxury showcases such as fashion show of Thai silk and jewelry masterpieces. Diners can also enjoy sales promotion from leading restaurants in Siam Paragon from December 12 to 25, 2017.

To celebrate the 12th anniversary, Siam Paragon launches “Siam Paragon 12th Anniversary The 12 Glorious Years” promotional campaign from today to January 15, 2018.
- With every purchase of 3,000 baht, shoppers will receive Buy-One-Get-One IMAX VR voucher.
- With every purchase of 30,000 baht, shoppers will receive 1,500-bath Siam Gift Card. AEON cardholders will receive an extra privilege.
- The first 120 customers who spend 1.2 million baht will receive special prizes, 12 Pass Experiences and other benefits throughout the promotional campaign.

To create global entertainment experience, Siam Paragon, in collaboration with Warner Bros. Consumer Products (WBCP) and GES, producer of internationally touring, will debut “Christmas in the Wizarding World”, the newest Harry Potter-themed retail experience, for the first time in Thailand. Situated in prime location, this wizarding world has similar setting and atmosphere to a wintry Hogsmeade village, complete with an extensive wand assortment, interactive elements, and a specially curated selection of merchandise exclusively available at Siam Paragon. “Christmas in The Wizarding World” will spread its magic from December 17, 2017, to March 16, 2018, at Siam Paragon. It is expected to welcome over 250,000 visitors. During the National Children’s Day, it prepares special activities to attract all children and create world-class event, which will be very popular among fans.

Furthermore, global brands debut Thailand’s first world-class event at Siam Paragon. Miu Miu displays “MiuLady” pop-up to celebrate the success of MiuLady, iconic handbag embellished with jewel buckle made of colourful crystal. It represents the free spirited and playful Miu Miu lady who dares to be herself. The pop-up will be on display from December 1 to 12, 2017, at Hall of Fame, M floor of Siam Paragon. Cartier, French luxury jeweler, celebrates the festive season and 12th anniversary of Siam Paragon with “Cartier Red Box”. Its signature red box will be displayed from December 15, 2017, to January 2, 2018, at Hall of Fame, M floor of Siam Paragon. The admission is free.

Become a better you in “Siam Discovery New World New You” campaign
Siam Discovery, as a hybrid retail, brings all products together under a single universal concept that puts customers at the centre. People can come to experiment and discover what they like and what expresses their own identity best. In 2017, Siam Discovery, the Exploratorium, was well received by both Thai and foreign customers, with the ratio of 40:60, who love to explore unique shopping experience. In addition to being a must-visit destination for tourists who visit Bangkok, it has made its mark on the retail world by winning several international awards.

Usara Yongpiyakul, Chief Executive Officer of Siam Piwat Retail Holding Co., Ltd., revealed, “To welcome the festive season, Siam Discovery holds “Siam Discovery New World New You” campaign. It aims to foster the people’s environmental conscience, which will change them into a new person for New Year. As the Center of Gift Personalization, Siam Discovery always offers unique products and services as well as limited edition exclusively available at Siam Discovery. Besides special gifts and personalized service, it presents Gift Lab, which provides one-of-a-kind gift wrapping service to add value to the gifts.”

Recently, Siam Discovery turned the 4th floor into “Ecotopia”, the Asia’s Leading Eco-Lifestyle Destination, to serve the green lifestyle of new generation. Here, customers will find ideas that add meaning to the gifts for themselves or special someone.

Additionally, customers can participate in several activities hosted by Siam Discovery. The festive decoration items “Upcycling Christmas Tree” made of underwater junk to foster the people’s environmental conscience. And one more “Citizen of Love” Christmas tree is decorated with gifts, which will be given to disadvantaged children in CCF (Community Children Foundation) under the Royal Patronage of HRH Princess Maha Chakri Sirindhorn. The customers can donate money to buy gifts for children at 50% discount and Siam Discovery will subsidize the other half. Until January 15, 2017, each receipt from Siam Discovery not only provides a discount coupon for the next purchase, but also is worth 10 baht, which Siam Discovery will donate to charitable organizations. Moreover, the shopping center holds an environmental-saving activity that encourages the customers to donate the used package to earn a discount coupon and many more privileges for the next purchase.

For Siam Discovery New World New You, the customer can instantly receive the following prizes when their spending meets the conditions:
- With every purchase of 5,000 baht, shoppers will receive 200-baht discount coupon.
- With every purchase of 12,000 baht, shoppers will receive 300-baht My Kitchen voucher.
- With every purchase of 30,000 baht, shoppers will receive 900-baht Siam Gift Card.
- With every purchase of 50,000 baht, shoppers will receive 1,500-baht Siam Gift Card.
- With every purchase of 200,000 baht, shoppers will receive 4,500-baht Siam Gift Card.
AEON cardholders and True customers will enjoy extra privileges.

Enter the shopping paradise in “Siam Center Idea Avenue presents Happy Go Witty”
Siam Center, the Ideaopolis, hosts “Siam Center Idea Avenue presents Happy Go Witty” campaign to inspire fashionistas with innovative ideas. The shopping center is decorated with installation art made by renowned artist Theerawat Tienprasit, in collaboration with internationally renowned heartthrobs such as Mario Maurer, Chutimon Cheungcharoenyingsook, Thanapop Leerattanakajorn, Kritsanapoom Piboonsongkram, and Theeradon Supapanpinyo. These Top5 Thai superstars not only are hugely popular in Thailand, but also have a large fan base in China and ASEAN countries. Therefore, they can serve as influencers to attract tourists, which is the revolutionary strategy of Thai retail business.

On this occasion, fashionistas can find newly launched Absolute Siam collection of leading brands in Siam Center. Besides one-of-a-kind collection exclusively available at Siam Center, they are invited to join events and activities to launch the latest collection of Thai fashion labels on the 1st floor of Siam Center throughout November and December.

For the promotion, Siam Center has prepared a big offer as below:
- With every purchase of 10,000 baht, shoppers will receive 300-bath My Kitchen voucher and 300-baht gift vouchers from participating stores.
- With every purchase of 30,000 baht, shoppers will receive 1,000-baht Siam Gift Card and 500-baht gift card from participating stores. AEON cardholders and True customers can enjoy extra benefits.

Add festive flair and cheer to the season of joy
Amid captivating decoration, the customers can celebrate the festive season in the “Chang Sensory Trails” beer garden at Parc Paragon, Siam Paragon, where they will enjoy Chang beer while listening to live music. Furthermore, they can join countdown party and see their favorite artists on stage. Alternatively, they can choose “The Urban Courtyard by Hoegaarden” beer festival in a romantic ambience at Discovery Plaza.

“The company is certain that three different promotions specific for the target segment of each shopping center – Siam Paragon, Siam Center, and Siam Discovery – will meet the customer needs and boost the year-end shopping sentiment. About the traffic, over 180,000 - 200,000 shoppers are expected to visit Siam Paragon and 120,000 - 150,000 shoppers are expected at Siam Center and Siam Discovery. This will boost sales volume by 20% to the shopping complex,” concluded Mayuree.

For more information, please contact Siam Piwat Co., Ltd. at
tel. 0-2610-8201
Supris Netekien (Boss) 0845557273
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Sireetorn Niyomsen (Koy)
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