AP Thailand launches ‘LIFE’ condo with totally new modern lifestyle concept integrating multi-functional space design and digital innovations

• Aims to boost marketshare along mass rapid transit routes

• Unveils major strategy – to position LIFE brand condominiums as AP’s ‘Platform of Success’ where everything is controlled by efficient digital connection anywhere, anytime   

• Bht 7,600-million LIFE Ladprao – set to become a new landmark in the Ladprao junction, with the MRT just a stone’s throw away.

• First time ever in Thailand – introduces “AP Intelligent Space” for functional design space in response to differing lifestyle needs; and “AP Corridor Window Innovation” featuring improved quality of urban life with corridor air ventilation for clean air quality

Bangkok (20 April 2017) – AP (Thailand) Public Company Limited, the leading developer of properties for urban residents, today, revealed efforts to further strengthen its market leadership for its condominiums built along mass rapid transit lines.  Spearheading an aggressive market push to stimulate massive growth in 2017, AP has added a new dimension to its LIFE condominiums positioning the brand as its ‘Platform for Success’.  Under AP’s master vision,  LIFE will bring the digital age to its new generation of homeowners to help them succeed in their professional and personal life.  This includes two important enablers: In Control – where residents can choose and control their homes on their own, and Connected World - with all residential infrastructure ready for digital connection anywhere, anytime. 

The company is set to launch three new-dimension condominium projects worth a total of Bht 20,000 million.  The first project, a joint effort with its Japanese partner Mitsubishi Estate Group (MEC), is LIFE Ladprao, set to become new landmark in the Ladprao area and is just steps away from the mass rapid transit system.  The development will introduce to Thailand two innovations:  “AP Intelligent Space” where functional space is designed to respond to various style of use; and “AP Corridor Window Innovation” designed for air ventilation to reducing bacteria and ensure the best quality of life for residents.

Mr.Vittakarn Chandavimol, Chief Business Group – Condominiums, AP (Thailand), said, “LIFE is one of the condominium brands along the mass rapid transit lines in Bangkok.  Because of their outstanding locations, easy accessibility and residential comfort, LIFE condominiums have been in demand and we are proud to say that consumer response has been positive.

For 2017, AP is looking to further support the growth of its condominium business and maintain its market leadership for condominiums along the mass rapid transit lines.  We are set to launch a new dimension for the LIFE condominium brand under the ‘Platform for Success’ concept.  Apart from its superior location in a particular area, LIFE responds to the needs of a digital lifestyle for the new generation that is crucial in their professional and personal life.  At LIFE, we are the first and only condominium to provide residents with living comfort with no limits to connectivity 24 hours a day, seven days a week.  This is possible because of the AP Digital Community innovation made sustainable through infrastructure system – an internal structural system that supports ever-changing technology.  It also supports the introduction of technology to provide convenience and safety for LIFE condominium residents”.

Three key differentiators, offering the 3 wow factors to LIFE Ladprao, are:

1. AP INTELLIGENT FACILITY (Integration of technology in the design of common areas) It will be the first time that full digital community living is realised with an infrastructure to support facilities and amenities and project-wide Wi-fi.

-        Portable Work Station.  Apart from the common areas to support relaxation and guest reception, LIFE Ladprao also offers portable work stations to ease connectivity.  The project comes equipped with devices, such as sound dome and touchscreen, and the walls, fitted with materials, can be used as mirror board or wireless phone charger in all common areas.

-        Private Meeting Room.  Comes in a trendy design conducive to group work to trigger limitless ideas.  Features full digital systems such as wireless equipment to connect computers to the touchscreen for presentation purposes.

-        Sky Working Space & Cocoon Space.  Sky offices are located on the 45^th floor while the Cocoon Space provides a private space even in common areas, making it possible to work undisturbed using the project’s readily available Wi-fi.

The project will also feature a landscaped outdoor area covering 3-rai of green space, complete with seating, tree-lined shaded pavements and water features, for lifestyle activities.  Here one can work surrounded by nature using the provided Wi-fi.  For health conscious residents, an Infinity Lap Pool with a glittering view of the city provides exclusive access for an end-of-the-day swim.  Also planned are a luxurious and relaxing Sky Cabana and a panoramic fitness centre.  Other special offerings include a private treadmill and a Yoga Fly facility.

1. AP INTELLIGENT CONTROL.  Comfort, safety and convenience are the essence of the AP Digital Community vision where everything can be controlled at the tip of a finger – keeping in mind the active new generation targeted by AP.  The company will develop AP Community Application to complement the residents’ life.  Besides offering safe and convenient access with a condominium’s key card to gain access to their personal units, residents can use this application to contact the condominium supervisor, reserve facilities for a meeting room, process e-payments, follow up on maintenance work and share advice, news and information concerning the condominium.

1. AP INTELLIGENT SPACE.  Functional space is designed for adaptability to various uses.  It will be the first time in Thailand’s condominium sector that limits to space design are removed.  For a 35-sq m room, function can be adapted to the needs and lifestyles of residents.  For example, the living area can be transformed into an office or a dressing room or converted into two livable bedrooms.  None of the industry competitors can do this.  The project also comes with the AP Master Switch where a single light switch at the doorway allows residents to turn off all the lights instead of turning off multiple switches.  This saves time and is ideal for busy and rushed urbanites.

Furthermore, for the first time in Thailand, the project offers AP Corridor Window Innovation which was invented and developed by AP with the help of specialised experts.  It combines engineering with architectural design to ventilate corridors to increase air mass transfer to reduce temperature and humidity.  It makes the corridor airy and prevents accumulation of dirt and bacteria.  This not only improves interior ventilation, it consequently promotes a better quality of life.  Moreover, the Corridor keeps away rainwater brought by gusts of winds from outside.

“As for the overall market for condominiums along mass rapid transit lines, we believe that demand remains stable for middle-end and high-end condominiums. For condominiums along the Saphan Khwai-Phaholyothin lines, our survey found that supply does not match real demand. Supply five years back remains unsold.  Along the Saphan Kwai-Phaholyothin lines, where there are now around 2,000 units remain unsold.  Some 900 units are from major developers.  Looking back year by year, major developers have launched fewer projects.  This may be because most of the land in these areas have been used for commercial development.  This has made it difficult to find suitable size land to develop condominiums along mass rapid transit lines.  This factor helps screen out developers in the area in contrast to continued demand as you can see from the good sales percentage of major developers which stands at 85%.  This is particularly the case with middle-end and high-end condos along the mass rapid transit lines that sell for Bht 3-7 million.  Data shows that there is not yet an oversupply for condominiums along the Saphan Kwai-Phaholyothin lines.  Demand remains for products that meet homeowners’ needs in every respects.  Therefore, products for this sector must differentiate themselves to win over urbanites looking for condos in the area where value increases with each passing day,” said Mr. Vittakarn.