Thammasat Team wins the “L’Oréal Brandstorm 2016”
Thammasat Team wins the “L’Oréal Brandstorm 2016”
Present innovative digital marketing plan
Represent Thailand to a Global round in Paris
Bangkok, 18 May 2016 – The Infinity Team from Thammasat University won the 13th “L’Oréal Brandstorm 2016” national competition, for their innovative digital marketing plan under the concept of “Dear My Future Skin”. The aim of this competition is to develop an integrated strategy to attract the new generation of La Roche-Posay consumers through technological and digital disruption. The Infinity team will represent L’Oréal Thailand at “L’Oréal Brandstorm 2016” in Paris, where representatives from 57 other countries will gather to share their innovative ideas.
Manusrudee Suwannarat, Human Resources Director of L’Oréal Thailand said: “This year it’s all about digital marketing platforms that provide an effective way to communicate, build awareness and reach customers, and also serve as a key point in driving business growth. Therefore, this year’s competition is focused more on developing marketing strategies through technological and digital innovations. Furthermore, L’Oréal is placing great emphasis on young talent development in the marketing field because we believe that the young generation will be the ones who create the new ideas and trends to reach and respond to the consumers’ needs more effectively. “L’Oréal Brandstorm” is an annual competition that gives university students a chance to harness their creativity and apply what they have learnt in class to gain first-hand experience in developing marketing plans and strategies for L’Oréal’s global brands. This event builds on L’Oréal’s commitment to support young marketers and help them become valuable and effective human resources of the country in the future.”
This year five finalist teams included B Bubbles team from Chulalongkorn University, The Infinity team from Thammasat University, Ready team from Thammasat University, Elysian team from Assumption University and Limitless team from Stamford International University. Each team presented their work in front of the panel of judges including L’Oréal Thailand executives, as well as marketing and digital experts including Nathalie Gerschtein Keraudy, Managing Director of L’Oréal Thailand, Wipawee Tapsakul, General Manager, Active Cosmetics Division of L’Oréal Thailand, Panida Phairojkijja, Marketing Manager- La Roche Posay, Louis-Sébastien Ohl, Managing Director of Publicis Thailand, and Pongsuk Hiranprueck, founder of Beartai Hitech TV program and website, a creative IT and technology content creator pioneer in Thailand.
The results of the 13th “L’Oréal Brandstorm 2016” national round are below:
- Winner : The Infinity team from Thammasat University
- Concept: “Dear My Future Skin”
- Received 75,000 baht cash prize with honorable plaque.
- Will represent Thailand at the global “L’Oréal Brandstorm 2016”, Paris, France, June 2016.
- First-Runner Up : Elysian team from Assumption University
- Concept: “Make Yourself Visible”
- Received 45,000 baht cash prize with honorable plaque
- Second runner up : Ready team from Thammasat University
- Concept “Everyone has their sensitive side”
- Received 30,000 baht cash prize with honorable plaque
- Third runner up : B Bubbles team from Chulalongkorn University
- Concept :“Don’t Miss Out on Life”
- Received 10,000 baht cash prize with honorable plaque
- Honorable mention : Limitless team from Stamford International University
- Received special giftset of La Roche-Posay’s products
The winning team of The Infinity team from Thammasat University are consisted of three 4th year students from BBA International Program, Thammasat Business School, namely Pakapol Thangtongchin, Rubaroon Somkusol and Papada Sirisukhodom from the winning Infinity team said : “We are very proud and honored to win the “L’Oréal Brandstorm 2016” competition. This event gave us an opportunity to show our potential in presenting ideas and marketing concepts to be applied for L’Oréal brands in the market. It was quite a remarkable journey! We’ve spent seven months researching, planning and brainstorming the best solutions to develop creative digital marketing strategies. We’ve also collected information through surveys among the target group and conducted in-depth research o of the cosmetics market. Thanks to all these efforts we were able to gain valuable insights on the actual customers in the market and develop our strategies more effectively. Another attractive part of this year’s competition was that we had to center our strategies on digital innovations to meet with the digital lifestyles of consumers in this digital age. So, we came up with the plan under the concept of “Dear My Future Skin”, using multi-digital tools and tactics including viral video, E-letter, interactive mirror, Skin Buddy application, and online community for customers. For anyone that likes challenge and would like to exercise and develop marketing skills, L’Oréal Brandstorm is a must-try! We will definitely apply what we have learnt from this competition to generate successful marketing strategies at the global stage and in the real market in the future.
“Students who joined “L’Oréal Brandstorm” competition will also be considered as potential employees of L’Oréal Thailand under the Management Trainee Program. This will help them grow promising career paths as Assistant Product Manager, Product Manager, and Regional Marketing Manager, as well as provide opportunities to work with L’Oréal abroad,” Manusrudee Suwannarat added.
And now the winning team is preparing to take part in the global round of “L’Oréal Brandstorm 2016” competition in France this coming June. The team will join other representatives from 57 countries to present their marketing plan and strategies to the Chief Executive of L’Oréal Group and global marketing experts in a chance to win 10,000 Euros (390,000 Baht).
