dtac incorporating with Lazada, introducing ‘Shop-in-Shop’expanding 100% online shopping

dtac incorporating with Lazada, introducing‘Shop-in-Shop’expanding 100% online shopping and strengthening e-commerce presence with 50% smartphone discounts

More special offers on launching date, 9/9/2016, buying a dtac Phone M1 at99 bath available only for first 99 units

September 7, 2016 – dtac progresses with its commitment to be the No. 1 digital brand in Thailand by fully engaging in e-commerce. By recently incorporating with Lazada, a top-grossing online shopping portal in Southeast Asia, dtac increases awareness and online sales of its smartphones and tablets in a new method named “Shop in Shop”. More than 100 items are on offer, and customers get special privileges and deals. On launching date 9/9/2016, buy a dtac Phone M1 at99 baht, available only for first 99 units.

Mr.PieroTrivellato, Senior Vice President, Head of Digital Services Division, Total Access Communication PLC or dtac, said, “e-commerce in Thailand is rapidly expanding, and there are many new and old players offering new products and services to meet the diverse and fast-changing lifestyles of consumers. Consumers want to be assured that they get what they want, get warranty for their purchase, and receive the items quickly. They are also attracted to promotions and privileges such as discounts and freebies. Lazada offers safe payment methods including credit card payment and Cash on Delivery. The net value of the e-commerce market is more than 2.1 trillion baht and it has grown by 20% over the past year. As dtac focuses on the importance of online shopping, we have offered online shopping for our smartphones and tablets through dtac online store. We have invested about 30 million baht a year on our e-commerce system and services, as well as promotions throughout the year. In 2015, our e-commerce saw a 100% growth compared to the previous year. Most of our online shoppers are between 25-34 years old. We keep track of dtac online store customers, and from that information, we notice that most of them purchase smartphones for 90% and tablets for 5%, while the remaining 5% buy 4G devices and accessories. These numbers indicate that consumers are now more inclined to online shopping.”

To continue with its aspiration and commitment to be the No.1 digital brand in Thailand, dtac has come up with marketing strategies to expand its customer base among the digital generation by incorporating with Lazada, a top-grossing online shopping portal in Southeast Asia, in order to increase awareness and online sales of its smartphones and tablets in a new method named “Shop in Shop”. More than 100 items are on offer, with special privileges and deals. To celebrate the grand opening of its online shop, dtac also provides four special offers.

• Offer1 Special prices for smartphones, up to 50% off
• Offer2 Customers of any network operator receive a top-up 12% discount (limited availability)
• Offer3 Buy one get one free* (*only participating items)
• Offer4 Receive exclusive gifts from dtac in every purchase from today to

September 30, 2016

Furthermore, to celebrate this special occasion, dtac has prepared special gifts for customers who shop online at Lazada on September 9 from 9am onward – buy dtac Phone M1, a smartphone with Android 6.0, 5” screen, 4-core CPU and 8 megapixel rear camera, from originally 3,490 baht, at only 99 baht. Only 99 items are available (in gold color).

This partnership between dtac and Lazada is expected to double its sales through Lazada and expand online shopping customer base to 25 million users by 2017.