Aura reaffirms its commitment to rehabilitate watershed forests across the country, Encouraging a new generation to engage in beneficial activities for sustainable society.

Aura reaffirms its commitment to rehabilitate watershed forests across the country, Encouraging a new generation to engage in beneficial activities for sustainable society.

Aura has spearheaded campaigns for sustainable society by re-affirming its commitment to conservation and rehabilitation of watershed forests nationwide. It has teamed up with the Department of National Park, Wildlife and Plant Conservation in growing trees in the country’s five regions, which is the first and only project in the country that has successfully turned “online-reforestation” into an actual growing of watershed forests. Aura hopes to intensify environmental and forest conservation awareness in a new generation and members of the public, teaming up with sweet-looking face, talented actress “Kaneungnij Jaksamittanon or known as Rotmay in giving back good things for sustainable society.

Mr. Ekaphol Pongstabhon, Managing Director of Tipco F&B Co, Ltd, producer and distributer of 100% natural mineral water under the brand “Aura”, revealed that “Aura mineral water has continuously organized various activities for more than 10 years as part of the company’s social contribution such as making financial donations, joining reforestation, building small dams, granting scholarships. In the latest development, Aura has reaffirmed its commitment to sustainably conserve and rehabilitate watershed forests under the project “Aura grows forests in 5 regions”.

Statistics and reports from the Tourism Authority of Thailand (TAT) showed that Thailand’s forests account for only 32 % of total area, dropping by almost half compared with 60 years ago. The main reasons contributing to forest reduction are forest destruction, increased population, and forest destruction to pave way for mono crops due to global capitalism trend and rising industrialization including booming tourism.
“It is our duty to unite in a commitment to conserve and rehabilitate watershed forests in order that Thailand regains an abundance of natural resources,’’ Ekaphol said.

@noble commitment to forestation in 5 regions.
““Aura grows forests in five regions” is part of the company’s policies and commitments to carrying out social development and creating sustainable society. This year we focus on sustainably conserving and rehabilitating water resources by collaborating with the Department of National Park, Wildlife and Plant Conservation and locals in Chiang Mai to increase watershed forests in the country’s five regions, comprising the northern, northeastern, western, central and southern regions. The project aims to encourage members of the public and a new generation to possess a sense of social responsibility in doing good deeds by conserving environment through an online platform, which has developed into watershed forests in the country’s five regions.

“The company has launched special mineral water with the label “Aura plants forest in five regions” which has hit supermarket shelves since February. Buyers of this special mineral water can take part in the company’s activities by using their mobile phone to scan the QR code, which is linked to the website www.ออราปลูกป่า5ภาค.com. Then they can choose the region in which they want to grow watershed forests, select trees, put their names on the trees and share their stories on Facebook and other social media.
“Beautiful and talented actress Kaneungnij Jaksamittanon or Rotmay has taken part in and supported this campaign. Everyone can be part of this environmental conservation effort by just buying Aura mineral water. Part of its income from sales of the mineral water is used in financing the forestation in the five regions. The product is available at leading department stores, super markets, hyper markets and leading stores across the country.
@ grow and contribute to society
“Tipco’s significant policy in operating business is business growth comes together with social and environmental development. The company has long adopted this guideline as it believes it uses raw material from society, nature and environment to make profit and create business growth so it must return profits to society and environment. “Aura grows forests in 5 regions” is part of social responsibility in the form of giving back to society in a sustainable way.

“The major objective is to encourage the public, a new generation, and a health-conscious group of people to cherish forests and environment because forests are a major watershed of the country. The company also wants to create positive perception of the brand “Aura” to ensure sustainable development of society and business growth.

“Aura mineral water continues to enjoy robust growth due to our strength in being 100 % natural mineral water and cold natural spring which derives from natural rain water. The water has been purified by an ozone system to ensure every single drop is clean, pure and full with health benefits and certified with international standards from several institutes. Aura mineral water is the only brand that receives two international awards for high quality that is Grand Gold Quality Award 2016 and gold medal from Monde Selection from Belgium plus being granted Superior Taste Award -- three star level from the International Taste & Quality Institute – iTQi, Belgium.
@ injecting funds and ready with a marketing plan.
“Aura’s marketing plans this year focuses on advertising and public relations campaigns through online and offline media. Marketing activities have placed the emphasis on sustainable and social development such as launching the project “Aura grows trees into forests in five regions”, adopting a technic of creating awareness coupled with continuous promotional campaigns through customer centric strategy, using the media to get the message across to consumers and expanding distribution channels.

The company always takes part in sponsoring events such as marathons, biking etc since these activities widely and quickly create public awareness for every target group. The company plans to spend 150 million baht on advertising and public relations for the first half of this year.

The market outlook this year is positive compared with previous years due to the fact that consumers are more health conscious and knowledgeable and can access useful information through social network. Producers can also meet sophisticated demands of consumers, resulting in an upbeat trend of the overall market,’’ Mr Ekaphol added.

*** For more information, please contact the public relations department, Khun Niramol (Ad)/Kornthatwat (Tuang) Tel: 083-122-9066, 0860248492